Endorsing the pleasure principles
At Lushense, we proudly embrace The Pleasure Principles as the cornerstone of our ethos. These principles are here to inspire and guide our visitors toward a sex-positive, pleasure-focused approach to better sexual health. Together, we’re redefining well-being, one pleasure-filled moment at a time.
We’re excited to be on this journey with The Pleasure Project, making sexual wellness a little more joyful and a lot more empowering for you.
Learn more about The Pleasure Project
Building an inclusive
world of pleasure
At Lushense, we believe that building a pleasure-inclusive world starts with us. Our missions is to create the sex-positive foundation based on love and mutual respect. We’re committed to promoting sex-positivity and supporting like-minded pleasure pioneers. Only together, we can create a world where everyone feels empowered to embrace pleasure and celebrate their unique journey. Following the principle of love, we collaborate only with same minded friends, brands and retailers.
Celebrating diversity -
pleasure for everyone
We believe pleasure is a universal experience, and we’re committed to making sure everyone feels seen, included, and celebrated. We embrace the rich diversity of identities, bodies, and experiences—because no two journeys are the same. By recognising and respecting individual differences, we aim to create a space where everyone, from all walks of life, can explore and enjoy pleasure-based sexual health with confidence and joy. Inclusivity isn’t just a principle for us—it’s a promise.
Pleasure-positive messaging
across our channels
We’re all about keeping it sexy, positive, and real. From the words we choose to the images we share, we embrace pleasure-inclusive language that’s rooted in evidence and designed to empower. Every message across our channels is crafted to communicate with confidence, positivity, and a touch of playfulness—because talking about pleasure should always feel as good as the message itself.
Sexual education -
because it’s not only sexy
We know that knowledge is as empowering as it is sexy. That’s why we embrace the ever-growing evidence showing how pleasure-positive approaches can transform sexual health. We’re passionate about sharing this wisdom far and wide, using it to spark conversations and spread sex positivity. From our campaigns to our lifestyle blog, we’re dedicated to creating a go-to space for insightful, engaging, and fun sex-ed topics. After all, learning about pleasure isn’t just important—it’s also incredibly exciting.
Being sex-positive
at our core.
Being sex-positive isn’t just a belief—it’s at the core of everything we do. We’re here to remind everyone that when you feel safe and are safe, sex can be an amazing boost for your sexual health and overall well-being. We apply sexual positivity everywhere—whether it’s through our messaging, our resources, or our conversations. It’s all about creating a space where pleasure, safety, and confidence come together to celebrate the joy of sexual wellness.
Say hello to our friends!
Together with our friends we are shaping the future of sexual wellness industry!
Discover sex-positive pioneers, innovators and inspiring projects.
