At Lushense, we are delighted to announce our endorsement of The Pleasure Principles and joining The Pleasure Project as an official endorser. This marks an exciting step forward in our mission to promote sex positivity, inclusivity, and the pursuit of pleasure as a cornerstone of sexual health. Let us take a closer look at what The Pleasure Project stands for and why we are proud to be part of this revolutionary movement.
Introducing The Pleasure Project
The Pleasure Project is the world’s leading organisation dedicated to putting the sexy into safer sex. Since its inception in 2004, it has worked tirelessly to bridge the gap between the public health world and the pleasure and sex industry. Their mission? To build a world where sex is both satisfying and safe.
This international education and advocacy organisation is on a bold mission to eroticise safer sex by promoting sexual health through the lens of pleasure. Unlike traditional sex education, which is often clinical and devoid of sensuality, The Pleasure Project takes a positive, liberating, and sexy approach. After all, pleasure is one of the primary reasons people have sex, so why should education on sexual health ignore it?
Revolutionising Safer Sex with The Pleasure Project
The Pleasure Project offers tools, training, and consultations to help organisations like ours destigmatise and honour pleasure. They work to:
- Develop evidence-based, sex-positive approaches to sexual health and rights.
- Provide consultations and tools for becoming pleasure champions.
- Collaborate with the pleasure industry and erotic media to centre sexual rights.
- Create pleasure-inclusive curricula for sexual and reproductive health practitioners.
- Their vision is clear: to ensure that safe, pleasurable sex becomes an integral part of both sexual health programmes and erotic media worldwide.
With an inspiring collective of diverse, international activists, The Pleasure Project continues to challenge norms and promote a world where sexual rights, health, and pleasure are celebrated equally.
Why Lushense Has Joined The Pleasure Project
At Lushense, we’ve always been committed to a sex-positive, pleasure-based approach. Our platform is a space where people can explore, educate themselves, and find products that enhance their intimate lives. Joining The Pleasure Project felt like a natural step for us.
By endorsing The Pleasure Principles, we are reaffirming our commitment to:
- Promoting a truth that combines lived and academic experiences to dispel myths and combat stigma about sexuality.
- Advocating for pleasure as a vital component of sexual health through our guides, blog, and social media.
- Ensuring our communication materials, campaigns, and strategies are inclusive, respectful, and rights-based.
We’ve also created a dedicated page to highlight our endorsement of The Pleasure Principles. The Pleasure Project is also proudly listed among our curated sources for sex-positivity here.
A Vision for a Pleasure-Positive Future
As an endorser of The Pleasure Principles, we fully embrace their ethos in every aspect of our work. Through inclusive messaging and pleasure-positive education across our platforms, we aim to empower our audience and celebrate sexuality as a vital part of life and health. Within our organisation, we promote safer sex that is both enjoyable and inclusive, ensuring these values are at the heart of everything we do.
At Lushense, we believe in a world where pleasure and sexual health go hand in hand. By endorsing The Pleasure Principles and working with The Pleasure Project, we are taking meaningful steps toward destigmatising pleasure and promoting safe, satisfying sex for everyone.
Let’s create a pleasure-positive world together!
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